Marketing studies involve the study of launching and promoting businesses, their products, and other commercial and non-commercial entities. This field is consisted of business organisations and their customers as protagonists. It involves an organisation or company to identify and come up with relevant solutions or products to fulfil customers’ needs. It is a broad field and includes practice of a number of concepts. Marketing is a practice that works for the sale of products or services with specific focus on the best aspects of that product or service.
A marketing campaign is a make or break tool for a company, so its design and implementation are of critical importance. It requires a highly skilled marketer to design and launch marketing campaigns, or else it could be a glaring failure.
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